New Methods for Estimating Business Markets
نویسندگان
چکیده
منابع مشابه
New Methods for Estimating Business Markets
Market research, in business markets and elsewhcrc, is performed to provide information about the market. The low level of research expenditures in business markets reflects both the low quality of information available and the difficulty involved in evaluating the quality and value of that information. This paper treats three methods for addressing industrial marketing research problems: Decom...
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ژورنال
عنوان ژورنال: Journal of Business-to-Business Marketing
سال: 1993
ISSN: 1051-712X,1547-0628
DOI: 10.1300/j033v01n02_03